Happy Holidays. To You and Your Brands
The upcoming holidays got us thinking about, well, holidays. And [...]
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Binge Viewing and Skinny Bundles. Whatâs A Provider To Do?
Commercial ratings for broadcast and cable networks were down about [...]
Nook, Nook. Whoâs There? Not The CEO.
No joke. Barnes and Noble CEO, William Lynch, resigned on [...]
Week #2 Of Shutdown Slices Political Party Brand Scores: Dems -10%, G.O.P. -17%
On the brand front in Shutdown Week #2, the Republican [...]
BlackBerry Brand Re-Boot Boots CEO
After months of looking for a buyer, BlackBerry has given [...]
Top-10 Most Engaging Brands of 2013 And How They Did It.
âBrand engagementâ is how well a brand meets expectations that [...]
Cyber Stick Ups At Target & Neiman Marcus (& Others) Discounts Brand Engagement. Up To 85% Off.
We figure that one in three of you are pretty [...]
2014 World Cup Soccer: The âOfficialâ (& Unofficial) Game-Changer For The Sport And The Sponsors
This year was our 22nd year conducting the Brand Keys [...]
Luxury Brands Are Different
French luxury-brand Hermés posted second-quarter sales last week. They were [...]
Motherâs Day 2017 Spending Up 7%
Clothing appears to be the gift-of-choice for Motherâs Day this [...]