Emotion Rules!
According to our very first Customer Loyalty Index in 1997, [...]
Identifying Consumer Trends Before They’re Trends
It’s the beginning of the year and there’s been lot [...]
Celebrating 4.3 Million Consumer Brand Assessments
Brand Keys is set to release our database of predictive [...]
Welcome to the Metaverse. Or Something Like It.
Here are some insights about Facebook aka Meta from this [...]
A Thanksgiving Precis to Black Friday
COVID-induced supply chain issues have caused everything from turkeys to [...]
Black Friday Is Looking A Little Gray
According to our newest poll, 54% of holiday shoppers have [...]
Can Research Design Get Any Worse?
The sad truth is a lot of research designs are [...]
Where There Is Loyalty, Point Programs & Discounts Are Of No Use!
Over the past 12 months, conventional notions of what drives [...]
Which came first? Consumer Expectations or Tech Innovation?
Expectations drive consumer behavior. Innovation is great, but consumers can’t [...]
This Is What Loyalty Looks Like In Nearly-Post Pandemic World
In a Q&A, The Wise Marketer asked Brand Keys to [...]