User-Generated Content. From Amazon. And, No, Not An Oxymoron!
User-Generated Content, UGC, has been around, well, forever, but went [...]
User-Generated Content, UGC, has been around, well, forever, but went [...]
Issues of trust are central to all human social, consumer, [...]
It’s summer, and you know what that means – ICE [...]
Total consumer spend for 4th of July celebrations is estimated [...]
Every day the brandscape gets more complicated – by increased [...]
Here’s a blast-from-the-past brand differentiation technique. The Unique Selling Proposition. [...]
The fact summer is only a week away,has folks thinking [...]
Brand Keys, global leader in brand loyalty and emotional customer [...]
The good news is the U.S. alcohol market continues to [...]
$400,000,000,000 gone! Vanished! Not coming back! Are celebrities to blame [...]