A Postmortem of the Ivanka Brand
Ivanka Trump announced the death of her brand last week. [...]
What do you use to fix a broken pizza brand?
Usually, tomato paste. Unfortunately, better claims notwithstanding, that’s not going [...]
When Category Values Shift, Hope Is Not A Strategy!
Our 23rd annual Customer Loyalty Engagement Index identified new consumer values that [...]
You’re Not a “Classic” Brand Just Because They Can Hum Your Theme Song!
Remember this? I don't wanna grow up, I'm a Toys [...]
Politics and Patriotism. Consumers and Brands.
So, who do you think is the most patriotic brand [...]
Get It Right and Increase Brand Loyalty By 40%
Sometimes a new product introduction can help revive a brand [...]
Amazon’s Waterloo?
Ex-Whole Foods CEO John Mackey, warned Amazon that its expansion [...]
Does Celebrity Brew Political Ambitions?
Howard Schultz is leaving Starbucks this month. The company announced [...]
Emailing Can Be Bad For A Brand’s Health
Email marketers claim that emails are all about building relationships. [...]
Millennials Share, But Boomers Buy
If you think all the Baby Boomers are retiring, it [...]