What Major League Loyalty Contributes To Brand Profitability!
Stats appear here: https://thecustomer.net/passikoff-playing-to-win-for-fan-loyalty Go (YOUR BRAND, LEAGUE OR TEAM) [...]
What’s Your Sports Fan (Research) IQ?
Go ahead and take the quiz. Doesn’t matter if you’re [...]
Betting On Loyalty Lines: Sports Bets vs. Stock Market Speculation
OK, you be the judge. But here’s something that, done [...]
The Why’s & How’s of Sports Fan Loyalty
Sports – teams and leagues – are just like brands. [...]
How Effective Are This Year’s Super Bowl Ads?
It's just two days until Super Bowl kickoff, and we [...]
The Most Loyal Fans In the NFL
The NFL season always kicks off with teams planning for [...]
Is Your Brand Sponsorship Real Gold or Fool’s Gold?
Brands spend good (sometimes great) money on sponsorships. A [...]
Brand Keys 2016 Sports Fan Loyalty Index Scores NHL Team Loyalty
The 2016 National Hockey League Stanley Cup playoffs began April [...]
The Second-Most Exciting Indoor Sport. And Its Most Loyal Fans
The 2016 National Basketball Association playoffs have concluded but [...]
Does Your Brand Have A Flux Capacitor?
This past February we announced the results of our [...]