Why NFL TV Ratings Are Down & Other Predictive Brand Stories
Last March we released our 2017 Sports Loyalty Index. According [...]
IVANKA TRUMP BRAND UPDATE July 2017
In a national survey conducted among Millennial female shoppers July [...]
2017’s Most Patriotic Brands in America As Politics Re-Shape Brands
The 15th annual Brand Keys survey of American brands (in [...]
Trump Brand Triumphs: The President-Elect Effect
In the wake of changing demographics, shifting party coalitions and [...]
The Ivanka Trump Brand
In the wake of the release of a video showing [...]
Trump (the Human Brand) Versus Trump (the Presidential Candidate)
A little more than a year ago, when Donald [...]
America’s Favorite Beer
Writer Charles Farrar Browne, aka Artemus Ward, noted, “We all [...]
Most Patriotic Brands in America
As this is an election year, issues regarding “patriotism” have [...]
Electoral Engagement Metrics Signal Clinton Presidential Win
A new electoral engagement poll conducted by New York-based [...]
No Candidates of Color This Election, or the Movie Version, “Zero Shades of Black”
Brand Keys has done a lot of political engagement [...]