A Postmortem of the Ivanka Brand
Ivanka Trump announced the death of her brand last week. [...]
What do you use to fix a broken pizza brand?
Usually, tomato paste. Unfortunately, better claims notwithstanding, that’s not going [...]
You’re Not a “Classic” Brand Just Because They Can Hum Your Theme Song!
Remember this? I don't wanna grow up, I'm a Toys [...]
Emailing Can Be Bad For A Brand’s Health
Email marketers claim that emails are all about building relationships. [...]
The Secret of Victoria’s Secret’s Sag
If you ask leading questions whereby respondents tell you what [...]
Why Retail Is So Hard
You'd think that between the internet, pricing apps, fast-fashion, and [...]
Are Demographics Dead?
Merriam-Webster dictionary defines “demographics” as the statistical characteristics of populations, [...]
Sometimes the Business of Brands Is Just Business
We’re pretty proud of our ability to identify what consumers [...]
What’s The Price Of An AR-15 To A Brand?
Dick’s Sporting Goods announced it was ending sales of assault-style [...]
Politics And Hashtags Make For Strange Brand Bedfellows
As it’s President’s Day, it seemed appropriate to note how [...]