Brand Keys Metrics Predicts World’s No. 1 Smartphone. Now What About The Watch?
For years we’ve written how emotional engagement and loyalty metrics [...]
J.C. Penney Blame Game: Blaming Everybody Else Is Great Till There’s No One Left But You!
No, it’s not a new promotion, but it is the [...]
Is Target Off-Target With Cuts To Minimums For Free Shipping?
Target, the discount retailer, well-known for its low-lower-lowest pricing strategies [...]
And The Academy Award For Advertising Engagement Goes To. . .
They call the Academy Awards the “Super Bowl for Women.” [...]
When It Comes to Super Bowl Advertising, Emotional Engagement Beats Entertainment. Always.
Fewer than half of Super Bowl XLIX’s advertisers will score [...]
Super Bowl 2015: Professors vs. Researchers
Since a good researcher always gives attribution, I want to [...]
Predictive Metrics Only Work If They Actually Predict Something!
If that sounds self-evident, before you go, “well, duh,” think [...]
Brand And Marketing Trends for 2015
It’s been said that there are three kinds of marketers [...]
McDonald’s Arch Deluxe Redux
Well, not precisely the Arch Deluxe, but more about that [...]
Whether You Call It “Gray Thursday,” “Black Friday,” “Small Business Saturday,” “Sofa Sunday,” “Cyber Monday,” or “Giving Tuesday,” It’s All Just November
As Brand Keys (the only research consultancy that specializes in [...]