Bad Hair Day Gives Brand A Major Boost
Tessica Brown had a major bad hair day. Major! It [...]
One Year of Travel Carnage and Counting
It's no great surprise the pandemic changed the world’s travel [...]
What Loyalty Looks Like 25 Years + A Pandemic Later
We released our 25th annual 2021 Customer Loyalty Engagement Index [...]
New Year’s Resolutions for Marketers and Other Human Beings
It’s that time of year when people make New Year’s [...]
Three Kinds of Marketers and the Future
When it comes to the future, it’s said there are [...]
Trump TV: The Most Promising POTUS Option
Brand Keys designated Donald Trump a "Human Brand" back in [...]
Presidential Polls Don’t Predict
Sorry, they don’t. They’re snapshots of particular moments in time, [...]
What Customers Aren’t Telling You
With all the research platforms and outreach available to brands [...]
2020 Loyalty Leaders List: Pandemic Fortifies Loyalty For Some, Kills Off Others
The COVID-19 and economic pandemics have disrupted everything. How we [...]
Pandemic Tests Apparel Shopper Loyalty
Since the pandemic, 22 retailers have filed for Chapter 11. [...]