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How Effective Are This Year’s Super Bowl Ads?

It's just two days until Super Bowl kickoff, and we [...]

By Robert Passikoff|2019-02-02T16:38:42+00:00February 2, 2019|advertising, Brand Engagement, Sports, Uncategorized|Comments Off on How Effective Are This Year’s Super Bowl Ads?

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The Most Loyal Fans In the NFL

The NFL season always kicks off with teams planning for [...]

By Robert Passikoff|2016-09-12T18:12:07+00:00September 12, 2016|Sports|Comments Off on The Most Loyal Fans In the NFL

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2016 Super Bowl Ad Engagement Survey

Only 39% of Super Bowl 50’s advertisers will score big [...]

By Robert Passikoff|2016-02-04T10:46:21+00:00February 4, 2016|Entertainment, Sports, Uncategorized|Comments Off on 2016 Super Bowl Ad Engagement Survey

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What Happened? Successful Strategies, Marketing Misdeeds, and the Brands that Loved Them

  Winston Churchill said, “however beautiful the strategy, you should [...]

By Robert Passikoff|2017-12-10T00:38:31+00:00January 10, 2016|Food, Politics, Technology, Trends, Uncategorized|Comments Off on What Happened? Successful Strategies, Marketing Misdeeds, and the Brands that Loved Them

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NFL Teams By The (Loyalty) Numbers

The 2015 National Football League season kicked off last night [...]

By Robert Passikoff|2015-09-11T15:29:30+00:00September 11, 2015|Sports, Uncategorized|Comments Off on NFL Teams By The (Loyalty) Numbers

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