The Ivanka Trump Brand
In the wake of the release of a video showing [...]
The Brand Authenticity Cycle
You know how it goes, Brand Authenticity = Product Authenticity [...]
Apple iPhone 7 Sucks (When It Comes Building Loyalty)
MEMO TO APPLE: When Delight Becomes Expectation, Loyalty Becomes Uncertain [...]
The Most Loyal Fans In the NFL
The NFL season always kicks off with teams planning for [...]
2016 Back-to-School Consumer Spending Gets a D+
The 2016 back-to-School spending report card for households with school-age [...]
The 7 Most Expensive Words in Business
Our third annual survey of 2016’s Most Innovative B2B Tech [...]
The Half-Life of Innovation
The annual Brand Keys survey of consumer perceptions of 2016’s [...]
Brand Keys 2016 Sports Fan Loyalty Index Scores NHL Team Loyalty
The 2016 National Hockey League Stanley Cup playoffs began April [...]
Most Patriotic People in America: 21st Century Version
Name anyone – alive or dead – you feel best [...]
Most Patriotic Brands in America
As this is an election year, issues regarding “patriotism” have [...]