Branding’s Golden Rule: Listen To The Voice-Of-The-Consumer. That’s All We Do.
Sure, every brand says it does this; that it’s customer-focused [...]
Beer Manufacturers Are Getting Craftier
Someone once said, “Reality is an illusion caused by [...]
Most Engaging Brands in the United States
Emotional engagement – a leading-indicator of consumer behavior, loyalty, sales, [...]
Whole Foods Makes A Whole Lot of Mistakes
When it comes to emotional brand engagement, one thing for [...]
2015’s Most Innovative Tech Brands
This year’s Brand Keys’ survey of consumer perceptions of innovative [...]
J.C. Penney Blame Game: Blaming Everybody Else Is Great Till There’s No One Left But You!
No, it’s not a new promotion, but it is the [...]
Is Target Off-Target With Cuts To Minimums For Free Shipping?
Target, the discount retailer, well-known for its low-lower-lowest pricing strategies [...]
Being Better In Tune With Consumer And Brand Engagement
Brand Keys celebrated its 30th anniversary last month. And as [...]
Breaking Up Is Hard To Do
Three years ago Meg Whitman, CEO of Hewlett Packard, instituted [...]