Beer Manufacturers Are Getting Craftier
Someone once said, “Reality is an illusion caused by [...]
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Can Brand Trump Become President Trump?
In 1968, Joe McGinniss wrote The Selling of the President, [...]
Why Cheap Doesn’t Always Drive Sales
Here’s our mantra: You need to know what people think, [...]
Really Cheap Airline Tickets
According to our 2016 Customer Loyalty Engagement Index, “Overall [...]
Starbucks Revives The Unique Selling Proposition
The Unique Selling Proposition, or “USP,” is a marketing proposition [...]
Happy Birthday to The Few, The Proud, The Marines. A Brand of Brothers.
Tuesday is Veterans Day, a celebration to honor America's veterans [...]
Shades of Ebenezer Scrooge! REI To Close Stores on Black Friday.
Here’s an idea. Close up your store on Black Friday. [...]
Is Sears Serious? From Craftsmen, Kenmore, To Mid-Range Fashion Like Cheryl Tiegs, Back To Luxury Goods Like Jimmy Choo, And Now To Bondage Wear.
JCPenney is not the only major department store chain trying [...]
America’s Favorite Beer
Writer Charles Farrar Browne, aka Artemus Ward, noted, “We all [...]
6 Things Loyal Consumers Will Always Do
There’s a rule. It’s called the “Rule of Six.” It [...]