Who Uses Search & Which Search Engine Do They Use?
With the holidays coming up there’s lots of chatter about [...]
Shades of Ebenezer Scrooge! REI To Close Stores on Black Friday.
Here’s an idea. Close up your store on Black Friday. [...]
Is Your Brand A Loyalty Leader?
This year’s 2015 Brand Keys Loyalty Leaders List – our [...]
Smartphones vs. Tablets: Which Is Best?
If you’re reading this commentary on a tablet, you’re apparently [...]
Lack of Apps Gets BlackBerry Going Google
BlackBerry hasn’t been doing very well. All you have to [...]
Can Brand Trump Become President Trump?
In 1968, Joe McGinniss wrote The Selling of the President, [...]
Stressed Spelled Backwards is Desserts. Coincidence?
Blue Bell Creameries, the overstressed company that recalled all its [...]
NFL Teams By The (Loyalty) Numbers
The 2015 National Football League season kicked off last night [...]
McDonald’s To Eliminate Jobs & Stores
If you haven’t heard, McDonald’s hasn’t been doing all that [...]
Whole Foods Makes A Whole Lot of Mistakes
When it comes to emotional brand engagement, one thing for [...]