Doing Well By Doing Mobile Well
The nice thing about predictive engagement metrics is, well, [...]
No Candidates of Color This Election, or the Movie Version, “Zero Shades of Black”
Brand Keys has done a lot of political engagement [...]
Most Engaging Brands in the United States
Emotional engagement – a leading-indicator of consumer behavior, loyalty, sales, [...]
What Happened? Successful Strategies, Marketing Misdeeds, and the Brands that Loved Them
Winston Churchill said, “however beautiful the strategy, you should [...]
10 Key Trends for 2016
As researchers who have eyes only for predictive metrics, we [...]
Smartphones vs. Tablets: Which Is Best?
If you’re reading this commentary on a tablet, you’re apparently [...]
Millennials Can Be More Loyal Than Other Age Cohorts – But Only If Brands Deliver On Emotional Values & Expectations
As more marketers have focused on the Millennial Generation with [...]
Want 60 Million Customers? Here’s How.
Netflix posted a 24% sales gain with a subscriber base [...]
Brand And Marketing Trends for 2015
It’s been said that there are three kinds of marketers [...]