Sometimes the Business of Brands Is Just Business
We’re pretty proud of our ability to identify what consumers [...]
What’s The Price Of An AR-15 To A Brand?
Dick’s Sporting Goods announced it was ending sales of assault-style [...]
Why NFL TV Ratings Are Down & Other Predictive Brand Stories
Last March we released our 2017 Sports Loyalty Index. According [...]
Brand Success Is Right Around The Corner
2018 is right around the corner and you never know [...]
Smarter Back-to-School Consumers Change Shopping Patterns
Oh, and there’s a new BTS Sheriff in town and [...]
The Greenest Brands In America
Tomorrow, April 22nd is the 47th anniversary of Earth Day, [...]
What Value Does A Fashion Brand Add?
OK, let’s say you have a 100% cotton dress shirt. [...]
Brand Loyalty In America Today
Soaring customer expectations are creating an increasingly challenging environment for [...]
Only One Shopping Day Left Till Tomorrow!
Two weeks ago we reported 17 months of election coverage, [...]
Trump Brand Triumphs: The President-Elect Effect
In the wake of changing demographics, shifting party coalitions and [...]