The 1-2-3s of Market Expansion. You Need To Pay Attention To Them!
Three marketing areas exhibited massive expansion Y-O-Y with consequential effects [...]
Brand & Marketing’s Magic Numbers: 6, 11, 18, 20 and 1
Loyalty is 6X more powerful than satisfaction, 11X more accurate [...]
New Insights About Your Customers
Brand Keys always welcomes the opportunity to share insights with [...]
Marketing is a lot like sex. . .
. . . everybody thinks they’re good at it! But, [...]
What to Do When Ad Campaigns & Logos Don’t Work
Wells Fargo has struggled to engage (and re-engage) its customers. [...]
6 Things Loyal Consumers Will Always Do
There’s a rule. It’s called the “Rule of Six.” It [...]
The Politics of Brand Trust
The President’s ongoing assaults on media trust notwithstanding, viewers do [...]
C-Suite Advisory: Digital & B2B Brands Consumers Trust Most
"Trust” – an engagement factor in every product and service [...]
1 Thing 10 Brands in 10 Categories Have in Common
10 BRANDS: Amazon Kindle Amazon.com AT&T Wireless Avis Discover Card [...]
The Politics of Actually Selling Something to Consumers
Yes, yes, tweets are terrific and social networking is swell, [...]