Smarter Back-to-School Consumers Change Shopping Patterns
Oh, and there’s a new BTS Sheriff in town and [...]
IVANKA TRUMP BRAND UPDATE July 2017
In a national survey conducted among Millennial female shoppers July [...]
2017’s Most Patriotic Brands in America As Politics Re-Shape Brands
The 15th annual Brand Keys survey of American brands (in [...]
Mother’s Day 2017 Spending Up 7%
Clothing appears to be the gift-of-choice for Mother’s Day this [...]
The Greenest Brands In America
Tomorrow, April 22nd is the 47th anniversary of Earth Day, [...]
LG Gets Smart About Smartphones
OK, that any list of smartphones starts with Apple and [...]
Brand Disengagement Is A Death Sentence: Why Sears Sold Craftsman
Don’t know if you missed it, but struggling retailer Sears [...]
Brand Loyalty In America Today
Soaring customer expectations are creating an increasingly challenging environment for [...]
Trump Brand Triumphs: The President-Elect Effect
In the wake of changing demographics, shifting party coalitions and [...]
2016 Loyalty Leaders: Digital Delights
More than a third (35%) of the 2016 Brand Keys [...]