What Post-Pandemic Loyalty Looks Like
Brand Keys has looked at 1,624 brands in 142 categories [...]
Some Magic Marketing Numbers
Here’s some magic numbers for you. No really, they’re magic. [...]
What To Do When Your Brand Runs Out of Dough
Last month Domino’s extinguished their pizza ovens, turned off the [...]
User-Generated Content. From Amazon. And, No, Not An Oxymoron!
User-Generated Content, UGC, has been around, well, forever, but went [...]
Consumers 3x More Likely To Trust Their Shampoo Than News Media
Issues of trust are central to all human social, consumer, [...]
When Ice Cream Screams Back
It’s summer, and you know what that means – ICE [...]
Why (Some) Retailers Are Celebrating Today
Total consumer spend for 4th of July celebrations is estimated [...]
These Are 2022’s Most Patriotic Brands
Every day the brandscape gets more complicated – by increased [...]
Mad Men Redux: The Unique Selling Proposition
Here’s a blast-from-the-past brand differentiation technique. The Unique Selling Proposition. [...]
Top-10 Healthiest Fast Food Brands
The fact summer is only a week away,has folks thinking [...]