Halloween is supposed to be the spookiest day of the year. At least for consumers. Not so much for CMOs and Brand Managers. They have more than their fair share of demons to deal with every day. New ones every day.
And, since (it’s said) you only fear what you’re not prepared for, to get ready we asked 463 CMOs and brand managers, “What scary things keep you up at night?”
Here’s the 31 nightmare-scenarios they came up with this year: https://tinyurl.com/3yx2wzs5
And here’s Sarah Mahoney’s MediaPost commentary, “Politics Giving CMOs Nightmares”:
And sure, there are lots of “things that go bump in the night.”
But the only real nightmares are the dreams you have for your brand without real ways to fulfill them.
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