Millennials Can Be More Loyal Than Other Age Cohorts – But Only If Brands Deliver On Emotional Values & Expectations
As more marketers have focused on the Millennial Generation with [...]
Is Your Smartphone A Phone With A Camera, or A Camera With A Phone?
You can’t have missed the fact that the big differentiator [...]
The Most Patriotic Brands in America
A new Brand Keys survey of iconic American brands has [...]
Donut Make This Mistake. Values are ALWAYS Category-Specific
If you’ve followed the McDonald’s debacle for the past year [...]
Top-5 Categories With Highest Consumer Expectations.
Think about this and what you might do. Imagine what’s [...]
FIFA Bribery & Corruption Allegations Hurt Sponsor Engagement With Fans
A study conducted last week by Brand Keys found that [...]
What Size Expectations Do Your Athletic Shoes Come In?
Consumer expectations about athletic footwear rise every year. Athletic footwear [...]
Marketing Mother’s Day 2015
“Tradition” is the watchword again this year when it comes [...]
Basketball’s Most-Loyal Fans
The 2015 NBA playoffs are just underway, and while it [...]
2015’s Top-50 Greenest Brands
Today is the 45th anniversary of Earth Day. Its celebration [...]