Basketball’s Most-Loyal Fans
The 2015 NBA playoffs are just underway, and while it [...]
2015’s Top-50 Greenest Brands
Today is the 45th anniversary of Earth Day. Its celebration [...]
Want 60 Million Customers? Here’s How.
Netflix posted a 24% sales gain with a subscriber base [...]
Baseball’s Most Loyal Fans
It’s just like Yogi Berra said. “A home opener is [...]
Happy Holidays. To You and Your Brands
The upcoming holidays got us thinking about, well, holidays. And [...]
Binge Viewing and Skinny Bundles. What’s A Provider To Do?
Commercial ratings for broadcast and cable networks were down about [...]
And Now For the Bad News: The U.S.’s Least–Engaging Brands
This past January Brand Keys announced the top brands that [...]
Brand Keys Metrics Predicts World’s No. 1 Smartphone. Now What About The Watch?
For years we’ve written how emotional engagement and loyalty metrics [...]
J.C. Penney Blame Game: Blaming Everybody Else Is Great Till There’s No One Left But You!
No, it’s not a new promotion, but it is the [...]
Is Target Off-Target With Cuts To Minimums For Free Shipping?
Target, the discount retailer, well-known for its low-lower-lowest pricing strategies [...]