This holiday season is going to be like no other brands have ever seen. Lower projected holiday sales aren’t surprising given the health of the economy and the health-threat to consumers.
Regulations for retail will vary by locale, but curbside pickup, online, and mobile purchases are going to explode (predicted to be +55%, +35%, and +53% respectively), but there’s still a degree of unpredictability for the foreseeable future. Brands need to be prepared. What is predictable is that bolstering your brand’s loyalty can bring you a six-times return on your marketing efforts, and we invite you to listen to an discussion about how to best leverage you brand’s loyalty with Mike Giambattista, publisher of TheCustomer.
At its best, life is unpredictable. But that doesn’t mean you can’t be prepared.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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