The Why’s & How’s of Sports Fan Loyalty
Share this:Sports – teams and leagues – are just like brands. And with deep respect to Yogi Berra, he was mistaken when he said, “Baseball is 90% mental and the other half is physical.” No, no, not that it was […]
Read MoreThe Most Loyal Fans In the NFL
Share this: The NFL season always kicks off with teams planning for an Ideal season leading to Super Bowl. This year, the annual kickoff game felt familiar, with the Carolina Panthers opening the season in Denver looking for a chance […]
Read MoreBrand Keys 2016 Sports Fan Loyalty Index Scores NHL Team Loyalty
Share this: The 2016 National Hockey League Stanley Cup playoffs began April 13th and 61 days later the Pittsburgh Penguins took both the Stanley Cup and now the #1 spot in the Brand Keys 2016 Sports Fan Loyalty Index. In […]
Read MoreThe Second-Most Exciting Indoor Sport. And Its Most Loyal Fans
Share this: The 2016 National Basketball Association playoffs have concluded but when it comes to the fans loyalty is much more than a team’s win-loss ratio. Historically, making the NBA playoffs raises a team’s fan loyalty levels by about 10%. […]
Read More2014 Sports Fan Loyalty Index Names NFL Fan Favorites And Finds Ray Rice Domestic Violence Hurts League More Than Team
Share this: Anyone up on the news can’t have missed the fact that the start of the National Football League’s season was overshadowed by the release of a video of Baltimore Ravens running back, Ray Rice, punching his fiancée in […]
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