The gap between what consumers expect and what they feel brands deliver gets bigger every year. That gap looks like “space” on a chart, but it’s more than that in consumers’ hearts and minds. They can be filled with consequential insights, strategies, and trends.
If you know where to look.
We do. And we did. A year’s worth. 200,000 consumer assessments. 140 categories, about 1,500 brands and did a cross-category gap analysis to ID 8 critical trends for 2024. You’ll want to mind these: https://tinyurl.com/ypsak2r6
The payoff? Elevated brand engagement, better marketing ROI, more loyalty customers, more sales, and higher profits.
So, mind the gap!
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
