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In the same way cultural exemplars like music, film, and social networking have birthed new brands, cannabis brands have become a growth industry too (totally an unintentional pun).

Cannabis and its cultural swirl remain a heady and potential goldmine for those who can brand weed right. Here’s how to do it.

Marketers who do it right, are bound to live the high life.

And in this instance, we mean that literally and figuratively.

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.