Brand Loyalty In America Today
Soaring customer expectations are creating an increasingly challenging environment for [...]
Holiday Tech Caution: You Better Keep It Simple
We’re hoping that songwriters, John Coots and Haven Gillespie, will [...]
2016 Loyalty Leaders: Digital Delights
More than a third (35%) of the 2016 Brand Keys [...]
Apple iPhone 7 Sucks (When It Comes Building Loyalty)
MEMO TO APPLE: When Delight Becomes Expectation, Loyalty Becomes Uncertain [...]
The 7 Most Expensive Words in Business
Our third annual survey of 2016’s Most Innovative B2B Tech [...]
The Half-Life of Innovation
The annual Brand Keys survey of consumer perceptions of 2016’s [...]
For Better Security, Dip, Don’t Swipe
With Father’s Day celebrations and gifting bigger than it’s [...]
And America’s Least Engaging Brands Are. . .
This past February, Brand Keys announced the list of the [...]
Most Engaging Brands in the United States
Emotional engagement – a leading-indicator of consumer behavior, loyalty, sales, [...]
What Happened? Successful Strategies, Marketing Misdeeds, and the Brands that Loved Them
Winston Churchill said, “however beautiful the strategy, you should [...]