Is Your Brand Sponsorship Real Gold or Fool’s Gold?
Brands spend good (sometimes great) money on sponsorships. A [...]
2016 Back-to-School Consumer Spending Gets a D+
The 2016 back-to-School spending report card for households with school-age [...]
For Better Security, Dip, Don’t Swipe
With Father’s Day celebrations and gifting bigger than it’s [...]
And America’s Least Engaging Brands Are. . .
This past February, Brand Keys announced the list of the [...]
Are Tough Times Turning Around for Teen Retailers?
No denying it’s been tough for retailers over the [...]
Most Engaging Brands in the United States
Emotional engagement – a leading-indicator of consumer behavior, loyalty, sales, [...]
Shades of Ebenezer Scrooge! REI To Close Stores on Black Friday.
Here’s an idea. Close up your store on Black Friday. [...]
Whole Foods Makes A Whole Lot of Mistakes
When it comes to emotional brand engagement, one thing for [...]
Back-to-School Consumer Spending Gets an Incomplete
The Brand Keys 2015 Back-to-School spending report card is in [...]
What Size Expectations Do Your Athletic Shoes Come In?
Consumer expectations about athletic footwear rise every year. Athletic footwear [...]