The Brand Authenticity Cycle
You know how it goes, Brand Authenticity = Product Authenticity [...]
Apple iPhone 7 Sucks (When It Comes Building Loyalty)
MEMO TO APPLE: When Delight Becomes Expectation, Loyalty Becomes Uncertain [...]
For Better Security, Dip, Don’t Swipe
With Father’s Day celebrations and gifting bigger than it’s [...]
And America’s Least Engaging Brands Are. . .
This past February, Brand Keys announced the list of the [...]
Are Tough Times Turning Around for Teen Retailers?
No denying it’s been tough for retailers over the [...]
Most Engaging Brands in the United States
Emotional engagement – a leading-indicator of consumer behavior, loyalty, sales, [...]
Whole Foods Makes A Whole Lot of Mistakes
When it comes to emotional brand engagement, one thing for [...]
Back-to-School Consumer Spending Gets an Incomplete
The Brand Keys 2015 Back-to-School spending report card is in [...]
Is Your Smartphone A Phone With A Camera, or A Camera With A Phone?
You can’t have missed the fact that the big differentiator [...]
Donut Make This Mistake. Values are ALWAYS Category-Specific
If you’ve followed the McDonald’s debacle for the past year [...]