2017’s Most Patriotic Brands in America As Politics Re-Shape Brands
The 15th annual Brand Keys survey of American brands (in [...]
How to Increase Auto (Or Any Other Category) Sales
It was recently reported that the U.S. automobile sales’ hot [...]
Mother’s Day 2017 Spending Up 7%
Clothing appears to be the gift-of-choice for Mother’s Day this [...]
The Greenest Brands In America
Tomorrow, April 22nd is the 47th anniversary of Earth Day, [...]
Baseball Makes A Comeback: National Pastime Is #1 In Fan Loyalty
Yesterday was Major League Baseball’s Opening Day. It's always a [...]
LG Gets Smart About Smartphones
OK, that any list of smartphones starts with Apple and [...]
What Value Does A Fashion Brand Add?
OK, let’s say you have a 100% cotton dress shirt. [...]
What’s In A Name?
Shakespeare answered that question with, “That which we call a [...]
Emotional Engagement and the Academy Awards: Odds of Winning
The concept of emotional engagement is pretty straightforward. Consumers have [...]
Brand Disengagement Is A Death Sentence: Why Sears Sold Craftsman
Don’t know if you missed it, but struggling retailer Sears [...]