Does Your Brand Have A Flux Capacitor?
This past February we announced the results of our [...]
MLB’s Most (& Least) Loyal Fans. The Dynamics of Root, Root, Rooting For the Home Team.
The Major League Baseball season opened this week with the [...]
What’s Green And Worth $1.36 Billion?
Sure, a stack of 13,600,000 hundred-dollar bills. But we [...]
Burger King Moves Back to the Old Neighborhood
Expectations move at the speed of the consumer. They never [...]
Are Tough Times Turning Around for Teen Retailers?
No denying it’s been tough for retailers over the [...]
Really Cheap Airline Tickets
According to our 2016 Customer Loyalty Engagement Index, “Overall [...]
Doing Well By Doing Mobile Well
The nice thing about predictive engagement metrics is, well, [...]
No Candidates of Color This Election, or the Movie Version, “Zero Shades of Black”
Brand Keys has done a lot of political engagement [...]
Most Engaging Brands in the United States
Emotional engagement – a leading-indicator of consumer behavior, loyalty, sales, [...]
2016 Super Bowl Ad Engagement Survey
Only 39% of Super Bowl 50’s advertisers will score big [...]