COVID-induced supply chain issues have caused everything from turkeys to pie crusts to Christmas trees to cost more this year. But consumers are still shopping for the holidays.
Just a lot earlier, and not as much on Black Friday anymore.
Some consumers are now doing their Christmas shopping late so as to avoid the early rush! Nah, just kidding. But not about the “early rush.” Our most recent holiday survey found 54% of consumers have already done their holiday shopping.
For more holiday shopping insights, take a look at this Chain Store Age story by Al Urbanski.
As to Thanksgiving, the Brand Keys family wishes that you and yours enjoy the blessings of the day, keep family traditions and share memories, and (finally) get to spend some time with those you love.
And – whenever you shop – may you all be safe and healthy this holiday season.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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