Since the pandemic, 22 retailers have filed for Chapter 11.
That’s a total of 42 this year – twice as many as all of 2019.
For an inside view, take a look at this ABC News report.
Whether consumers support a brand enough to survive a pandemic comes down to how much loyalty a brand engenders. Want to see how apparel retailers measure up? Our most recent loyalty survey results can be found here.
It’s said, “Clothing makes the man.” But as it turns out, loyalty ultimately makes the brand.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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