Expectations are ultimately the yardstick consumers use to measure brands, and marketers can use to measure brand loyalty.
Nothing seems to stop or even slow expectation growth. So, no surprise expectations are up again.
In fact, the current medical and economic pandemics have only fanned the desires of consumers in the form of greatly increased category expectations. Some more than others, some more evident than others, but this Research World article identifies the sectors that have seen the largest expectation escalation here.
If you are interested in how current events currently effects your category and brand, send a request to Leigh Benatar at leighb@brandkeys.com and we’ll let you know what opportunities lie ahead for you.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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