pc magazine looked at our Brand Keys Loyalty Leaders lists (2023 was our 15th annual survey) and conducted a 5-year analysis tracking how brands ranked based on consumer loyalty levels.
The analysis reveals how brand loyalty has changed over time and where consumer allegiances currently lie. Take a look and see how the top-25 brands match up with your own attitudes and behaviors: https://tinyurl.com/kbx6z927.
If you’re curious, you can find other 2023 Loyalty Leaders here: https://tinyurl.com/3h4dmy6a
Not-so-coincidently, loyalty is a leading-indicator of success. So, Loyalty Leaders also turn out to be category leaders. And leaders for market caps, share of market, sales, and (really-not-so-coincidently) for profits.
Because an ounce of loyalty is worth a pound of anything else!
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
