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What’s next?

We ask ourselves that question every day. It’s the one that challenges us and inspires us.

Part of what’s next is having leveragable brand engagement insights you can rely on, of course.

Part of what’s next is pinpointing emotional, predictive measures into consumer expectations and behavior, sure.

What’s next is recognizing the farther back you can look, the farther forward you are able to see.

Part of what’s next means insights are something more than statistics and people are only customers part of the time, with emotions and lives whose brand choices have social, tribal, even spiritual consequences.

What’s next is to follow a clearly lit path to see where loyalty has come from and where it’s going.

You can begin that journey with our “25-Year Roadmap to Brand Loyalty,” a review of the 25-year Brand Keys Customer Loyalty Engagement Index database – the world’s largest, most-continuous emotionally-based brand loyalty tracking measures.

And spend the next 25 years using what we’ve learned in the last 25.

To follow a roadmap to the nexus of opportunity and success.

You can download it here.

Because what’s next is just the beginning of a new era in brand loyalty marketing.

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.