On his deathbed Edmund Kean said, “Dying is easy. Comedy is hard.”
Had Mr. Kean been a brand, he would have said, “Awareness is easy. Engagement is hard.”
Because without engagement brands get sick. Then decline. Then they die.
Since having your brand die is the least-attractive option, here are a few tips to breath some life into your brand engagement efforts.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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