Trump (the Human Brand) Versus Trump (the Presidential Candidate)
A little more than a year ago, when Donald [...]
Electoral Engagement Metrics Signal Clinton Presidential Win
A new electoral engagement poll conducted by New York-based [...]
Facts Can’t Stop Brand Trump
You can’t have missed Sarah Palin’s well-publicized endorsement of [...]
What Happened? Successful Strategies, Marketing Misdeeds, and the Brands that Loved Them
Winston Churchill said, “however beautiful the strategy, you should [...]