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Did you ever think there’d be a more stressful time for brands?

COVID-19, the economy, sheltering-in and working from home, some things open, others closed, not to mention the politicization of, well, everything, has put extra stress on all brands. What should a brand do?

As it turns out, your greatest weapon against stress is your ability to choose one thought over another.

Here are some high-level thoughts from this month’s CMO Council’s Marketing Magnified, entitled “The Ultimate Stress-Test For Brands.”

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