The Center for Disease Control’s Thanksgiving guidance recommends less travel, staying home, and smaller family gatherings this year. They’re also urging people to reconsider how they participate in another November tradition, Black Friday.
Oh, not just safety. There’s that, of course. But a recommendation that should be a bit easier for consumers to comply with: Shoppers should take advantage of Cyber Monday and shop online rather than in person. Actually, that should be the easiest recommendation for shoppers to follow because over the past decade more and more consumers actually do their “holiday” shopping months before Black Friday. For more about the demise of a vanishing holiday tradition, we invite you to read The Customer column, “Black Friday Is Getting A Little Gray.”
It’s with no small irony we advise you to be safe out there, wear a mask covering your nose and mouth, socially distance, wash your hands often, cough or sneeze into your elbow, and try to be thankful and embrace those who enrich your lives. Even if it’s just over Zoom!
The Brand Keys family wishes you the gift of faith and the blessings of hope and health this Thanksgiving season.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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