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Brand Keys always welcomes the opportunity to share insights with our colleagues, so we’d like to take this opportunity to recommend a new resource.

With more granular and targeted customer data coming in from every conceivable direction and platform, managing and leveraging it is more problematic and complex than ever.

So, here’s a site that covers all of the disciplines in the customer insight ecosystem that explores the latest research, technologies and personalities driving the customer revolution.  It’s called The Customer.

We recommend you take a look because while knowledge has always been the most valuable commodity on earth, it’s equally true that knowledge shared is power multiplied.

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.