Having your brand meet customers’ very high expectations is good.
We know that because in our 2024 Customer Loyalty Engagement Index (CLEI) cross-category expectations increased 34% YOY. The average brand? It only kept up by 8% – leaving an enormous gap between what consumers really desire and what they see brands delivering.
But brands best able to bridge that gap ended up at the top of their categories, customer loyalty assessments, and profits. That’s better than good. Being able to stay 18 months ahead of category expectations, guaranteeing your brand’s customer loyalty and profits? That’s best.
Our CLEI reports provide marketers with exceptionally affordable, emotionally-based assessments and category and brand expectation insights – the best predictive measures of loyalty and brand success available anywhere!
Want to know how your brand did? And how to leverage your customers’ expectations for your marketing and advertising? Email us at leighb@brandkeys.com to discuss this year’s results, survey details, and report availability.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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