Here’s Sarah Mahoney’s MediaPost takeaway from Brand Keys’ 17th annual Loyalty Leaders List: https://www.mediapost.com/publications/article/409626/ai-brands-jumps-the-loyalty-line.html
Loyalty is evolving. AI and digital ecosystems are replacing static programs with adaptive experiences that anticipate mood, context, and life stage in real time.
As AI weaves deeper into daily life – shopping, media, health, and finance – loyalty will shift from transactional to relational, and ultimately, predictive.
And soon, consumers won’t just choose brands; AI will choose for them, based on trust, history, and context.
You can find 2025’s top 100 Loyalty Leaders here.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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