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24/7 Wall Street recently did a ranking of John Wayne’s movies. I’m not sure why, they just did.

Anyway, in it, they cited a survey we conducted in 2016. About who Americans thought were the most-patriotic people in America.  John Wayne was #1. If you’re interested in seeing who else showed up back then, click here.

The “Most-Patriotic People” list was a one-time-only addendum to an annual survey, we conduct, “The Most-Patriotic Brands In America.” And if you’re interested in where brands you probably know, might love, and maybe-even hate, ended up this year, our 19th annual list will be released June 28th.

Given the events of the past year – political, social, and pandemic – we think the results will be interesting. It’s been said, “Patriotism consists not in waving the flag, but in striving that our country shall be righteous as well as strong.”

It turns out, the same thing is true about brands.

 


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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