Disney took a stand in opposition to the governor of Florida.
It shouldn’t have!
Here’s new insight from The Drum why brands should stick to business excellence and avoid politics.
Because while a politician thinks of the next election, brands need to think of the next generation.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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