The good news is the U.S. alcohol market continues to grow.
The better news is vodka has been the top-selling spirit since the 1970’s, driven by the spirits of James Bond, Don Draper, and Carrie Bradshaw.
The bad news is vodka growth has slowed significantly in recent years, with vodka’s popularity on the wane. A lot of that has to do with the introduction of crafted whiskeys and the growth of new, whiskey-based cocktails. Here’s how.
When it comes to purveying alcoholic beverages today the lesson is always keep track of what’s engaging the customer most. Then serve them that.
Because an increase in sales is something that every marketer will drink to!
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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