Loyal Fans: Sports Leagues and Sports Retailers
The dictionary defines ‘loyalty’ as “the quality or state of [...]
Want To Make More Dough? Engagement Innovate Like Domino’s
We released the results of our 2014 Customer Loyalty Engagement [...]
Announcing The 2014 Customer Loyalty Engagement Index: Better Meeting Expectations = Better Customer Loyalty. And A Better Bottom Line.
In this century it’s a sure thing that what delights [...]
Super Bowl Ad Engagement Playbook: Who Will Win, Lose, Or Draw?
It turns out not all TV programs are right for [...]
A Love Song To Mr. Sears & Mr. Roebuck. They Could Use One About Now.
For nearly 100 years Sears & Roebuck, the dynamic duo [...]
Cyber Stick Ups At Target & Neiman Marcus (& Others) Discounts Brand Engagement. Up To 85% Off.
We figure that one in three of you are pretty [...]
Hindsight May Be 20¢ a Ton But An Ounce of Prediction Is Priceless
It was humorist and social commentator, Will Rogers, who noted, [...]
Top-10 Most Engaging Brands of 2013 And How They Did It.
“Brand engagement” is how well a brand meets expectations that [...]
The New (And Superfluous) Smartwatch: Everything You Ever Imagined And Nothing You Really Want
Comedian, Lewis Black, called it out: “This new millennium sucks! [...]
If The Nike Brand Doesn’t Fit, LeBron Won’t Commit
Hard as it is to believe today, there was time [...]