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Your Brand Might Not Be A Brand!

It’s easy to call everything a “brand.” Easy, but incorrect. [...]

By Robert Passikoff|2021-07-13T21:58:40+00:00July 14, 2021|advertising, Human brands, Uncategorized|Comments Off on Your Brand Might Not Be A Brand!

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Trump Post-Presidency Brand Plummets

Brand Keys has tracked the value of the Trump brand [...]

By Robert Passikoff|2021-05-04T11:54:47+00:00May 4, 2021|Customer Loyalty, Human brands, Politics, Uncategorized|Comments Off on Trump Post-Presidency Brand Plummets

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Trump TV: The Most Promising POTUS Option

Brand Keys designated Donald Trump a "Human Brand" back in [...]

By Robert Passikoff|2020-12-08T21:20:26+00:00December 8, 2020|Brand Engagement, Human brands, Uncategorized|Comments Off on Trump TV: The Most Promising POTUS Option

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Trump Brand Update

  The Trump brand has changed. Radically. Five years ago [...]

By Robert Passikoff|2018-10-30T10:54:30+00:00October 30, 2018|Brand Engagement, Human brands, Politics, Uncategorized|Comments Off on Trump Brand Update

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