The Brand Authenticity Cycle
You know how it goes, Brand Authenticity = Product Authenticity [...]
Trump (the Human Brand) Versus Trump (the Presidential Candidate)
A little more than a year ago, when Donald [...]
Apple iPhone 7 Sucks (When It Comes Building Loyalty)
MEMO TO APPLE: When Delight Becomes Expectation, Loyalty Becomes Uncertain [...]
The Most Loyal Fans In the NFL
The NFL season always kicks off with teams planning for [...]
Is Your Brand Sponsorship Real Gold or Fool’s Gold?
Brands spend good (sometimes great) money on sponsorships. A [...]
2016 Back-to-School Consumer Spending Gets a D+
The 2016 back-to-School spending report card for households with school-age [...]
The 7 Most Expensive Words in Business
Our third annual survey of 2016’s Most Innovative B2B Tech [...]
The Half-Life of Innovation
The annual Brand Keys survey of consumer perceptions of 2016’s [...]
America’s Favorite Beer
Writer Charles Farrar Browne, aka Artemus Ward, noted, “We all [...]
Brand Keys 2016 Sports Fan Loyalty Index Scores NHL Team Loyalty
The 2016 National Hockey League Stanley Cup playoffs began April [...]