Today, brand values move faster than Joey Chestnut. He’s the Guinness World Record holder, the No. 1 ranked competitive eater who ate 257 donuts in 6 minutes.
Values can shift faster than that and often get missed. Marketers who miss value-shifts end up with the sticky end of the balance sheet. So don’t make this branding mistake!
Brand managers who don’t predictively track and leverage important category values end up with lower earnings, lower share prices, and spending a lot of money trying to reinvent their brand.
Usually with a glazed look on their face!
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
Share this: 