Traditional election polls are snapshots of moments in time, so not entirely predictive. Remember 2016!?
With margins of error it’s sometimes too close to call. And mostly, polls capture what people say. But not necessarily what they think.
Emotional engagement assessments – in the marketplace or the voting booth, for pizza or politicians – ID what people really think & what they’re going to do. So, here’s an engagement topline 9 days before Election Day: Biden’s got “Trust,” Trump’s got “Resolve,” and you, well, you’ve got to vote! Want to see what else each candidate’s got? Check out our 2020 Electoral Engagement Survey in The Customer.
Our engagement assessments have predicted winners in every Presidential election since Bill Clinton ran against George H.W. Bush in 1992. (OK, not in 2000. George W. Bush beat our predicted winner, Al Gore, but only because our model isn’t designed to accommodate Supreme Court rulings.) We called it for Donald Trump in 2016, so take a look at what voters are really thinking this year. If you need information as to how, when, or where to vote, look here.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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